Augmented Reality Corporate Brochure

PROJECT OVERVIEW

Client

Ericsson

Technology
  • Vuforia
  • Unity3D
Tasks
  • Android Mobile App
  • iOS Mobile App
  • Graphic Design
  • 3D Design
  • Augmented Reality

CLIENT

Ericsson Nikola Tesla is the Croatian affiliate of the Swedish telecommunications equipment manufacturer Ericsson. The company is named after the inventor Nikola Tesla and is the largest specialized provider of modern telecommunications products, solutions and services in central and eastern Europe.

BRIEF

Ericsson challenged us to present their technology roadmap, the vision of the Networked Society, in which everything that can benefit from being connected will soon be connected. The solution had to be premiered at the company’s annual shareholder meeting and afterwards made available to the general audience.

SOLUTION

What better way to showcase the vision of the future than with a visual technology of the future, Augmented Reality. Our mobile development arm, Nanovo, was once again up to the task. We started by designing a corporative tri-fold printed brochure. To connect the physical product (the brochure) with digital experience (Augmented Reality) our guys at Nanovo also developed iOS and Android based mobile apps. A unique visual image was placed in each part of the brochure to serve as a trigger for the interactive content.

USER EXPERIENCE (UX)

When focusing the mobile device’s camera towards the brochure images users are presented with the unique interactive experience built on the Augmented Reality technology.

– UX PART 1 –

PROMOTIONAL VIDEO

The virtual tour called “Tesla Technology Road” starts with a promotional video displaying how advanced Ericsson solutions connect big data with e-health, transportation, telecommunication systems and e-government into one cohesive network society of the future.

– UX PART 2 –

3D ANIMATIONS

To bring company’s vision of the smart home closer to the stakeholders and general audience we crafted a short interactive 3D animation around Ericsson’s concepts based on Internet of Things.

– UX PART 3 –
AUGMENTED REALITY

As a final piece of the whole experience we created a set of 3D CGI models showcasing Ericsson’s advanced hardware solutions. Users could interact with the 3D models in Augmented Reality to learn more about Ericsson’s smart hardware solutions.

VIDEO CASE STUDY